Location Pages That Work for Consumers and Search Engines
Businesses understand they need to be found on business directories, search engines, navigation systems and more, but they don’t know how to get there.
Using Quellp’s Location Management, you can help businesses get a responsive location page that search engines can readily index and mobile users will find easy to use.
What is a Location Page?
A location page is as simple as it sounds — any page that contains information about the business. For most small and medium businesses (SMBs) this will likely be an individual page, but for chains or multi-department stores, it may be part of a store-locator section from the main website. Matt Cutts, the head of Google’s Webspam team, is emphatic about the importance of not hiding your multi-location information within a complex site.
According to Google, the most frequently sought after information is:
- business address
- hours of operation
- phone number
- departments available
Google, as well as other search engines and sources, require certain criteria for optimal data sourcing.Google’s criteria includes:
- each location or brand’s information accessible on separate web pages
- allowing the Googlebot to discover and crawl the location pages
- location information presented in an easy-to-understand format
- use of schema.org structured data markup
Mobile and Responsive Location Pages
Mobile is growing at five times the speed of the internet. If your business doesn’t have a mobile-friendly presence, it’s time to catch up — both users and search engines demand it. When mobile visitors come to a website, they’re usually looking for a few key pieces of information: directions, store hours, phone numbers and product information. Location pages make that information easy to find and navigate.
Choose Your Site Template Choose your own template to fit your brand.
Templates for different types of content alleviate the need for complicated formatting — just drop in images, videos or social media URLs and the coding is taken care of.
Clear Calls to Action Include clear calls to action to maximize conversions
Large buttons, integrated coupons and the ability to incorporate images make the most of a business’ location page.
Responsive Web Design Take advantage of Responsive Design
Responsive design allows websites to scale to the size of whatever screen they’re being viewed on.
Business owners no longer have to worry about customers having a bad browsing experience, and since the same page adapts to all devices, you will only have to update content in one place in order to keep it current everywhere.
Many businesses still don’t have a website, let alone a unified, mobile-optimized presence. Get yourself on the web with a customizable location page that features simple navigation and well indexed data for better local search results.
- Easy-to-find contact information
- Page structure that is crawlable by Google and other search engines
- Large, finger-friendly buttons that directly dial the business
- Address field that launches the phone’s navigation system when tapped
See what Quellp can do for your business
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